1. Introduction

Next Frontier LLC (“Next Frontier,” “we,” “us,” or “our”) operates wholesalenextfrontier.com and related platforms. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, register for an account, fill out a form, or communicate with us through any channel including WhatsApp, email, and SMS.

By using our website or submitting your information through any of our forms or channels, you agree to the terms of this Privacy Policy. This Privacy Policy is incorporated by reference into our Terms of Service at wholesalenextfrontier.com/terms.

2. Information We Collect

Information You Provide Directly

• First and last name
• Business name
• Email address
• Phone number
• Business type and category preferences
• Monthly inventory budget
• Any other information you voluntarily provide through our forms, registration page, or direct communications

Payment Information

If you make a purchase through our website, payment processing is handled by Stripe, a third-party payment processor. We do not collect or store your full credit card number, CVV, or other full payment card details on our own systems. Stripe’s use of your payment information is governed by Stripe’s own privacy policy.

Information Collected Automatically

• IP address
• Browser type and version
• Pages visited and time spent on our website
• Referring URLs
• Device type and operating system
• Cookie and tracking data

Information From Third Parties

• Lead information submitted through Facebook or Instagram lead forms
• Information provided through WhatsApp Business communications
• Analytics data from Meta Pixel and other tracking tools

Categories of Personal Information Collected (California Residents)

Under the California Consumer Privacy Act (CCPA), we have collected the following categories of personal information in the preceding 12 months: identifiers (name, email, phone number), commercial information (order and inquiry history), internet or other electronic network activity information (browsing behavior, cookie data), and geolocation data (approximate, derived from IP address). We do not knowingly collect Sensitive Personal Information as defined by the CCPA (such as Social Security numbers, precise geolocation, or financial account login credentials).

3. How We Use Your Information

We use the information we collect to:

• Create and manage your buyer account on wholesalenextfrontier.com
• Contact you regarding wholesale closeout inventory, deals, and updates
• Send you WhatsApp messages, SMS, and email communications you have opted into
• Respond to your inquiries and provide customer support
• Personalize your experience based on your category preferences and business type
• Improve our website, products, and services
• Comply with legal obligations
• Send promotional communications about new inventory, deals, and updates
• Analyze usage patterns and optimize our marketing campaigns
• Track conversions and measure the effectiveness of our advertising

4. How We Share Your Information

We do not sell your personal information for money. As described in Section 8 below, certain advertising tools we use may constitute “sharing” of personal information under California law. We may share your information in the following circumstances:

Service Providers: We work with trusted third-party service providers who assist us in operating our business, including CRM platforms, email marketing services, SMS providers, payment processors, and WhatsApp Business API providers. These providers are contractually obligated to protect your information and may only use it to perform services on our behalf.

Business Partners: We may share limited information with verified supplier partners for the purpose of fulfilling your wholesale orders.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process including court orders, subpoenas, or government requests.

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of that transaction.

5. Communication Preferences

WhatsApp: By submitting your phone number and checking the WhatsApp opt-in box on any of our forms, you consent to receive WhatsApp messages from Next Frontier LLC regarding wholesale inventory, deals, updates, and promotional communications. You can opt out at any time by replying STOP to any WhatsApp message.

SMS: By providing your phone number and opting in, you consent to receive SMS messages from Next Frontier LLC, which may be sent using automated technology. Consent to receive text messages is not a condition of any purchase. Message and data rates may apply. You can opt out at any time by replying STOP. We do not share your mobile opt-in information with third parties for their own marketing purposes.

Email: By providing your email address, you consent to receive email communications from Next Frontier LLC. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies including the Meta Pixel to:

• Track website visits and user behavior
• Measure the effectiveness of our advertising campaigns
• Retarget users who have visited our website
• Analyze traffic patterns and improve user experience
• Track conversions such as account registrations

You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of our website.

Meta Pixel: We use the Meta Pixel on our website to measure the effectiveness of our Facebook and Instagram advertising. The Meta Pixel collects data about your activity on our website and may connect that data to your Facebook profile for advertising purposes. This may constitute “sharing” of your personal information under California law — see Section 8 below for your opt-out rights. You can also opt out of Meta’s data collection directly at facebook.com/privacy.

7. Do Not Track and Global Privacy Control

Some browsers offer a “Do Not Track” signal; our website does not currently respond to Do Not Track browser signals. Where required by law, we honor the Global Privacy Control (GPC) as a valid request to opt out of the sharing of personal information from the browser or device sending the signal.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to know what personal information we collect, use, and disclose about you
• The right to request access to the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of the sale or sharing of your personal information, including for cross-context behavioral advertising (such as through the Meta Pixel)
• The right to opt out of marketing communications at any time
• The right to request restriction of processing in certain circumstances
• The right to data portability
• The right to non-discrimination for exercising any of these rights — we will not deny you services, charge you a different price, or provide a different level of service because you exercised a privacy right

To exercise any of these rights, please contact us using the information in Section 14. We will respond to verifiable requests within the timeframe required by applicable law (generally 45 days, with a possible extension). To opt out of sharing via advertising tools like the Meta Pixel, you may also send a Global Privacy Control signal or contact us directly.

9. California Residents

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including those described in Section 8 above. We do not sell personal information for money. As disclosed in Sections 6 and 8, our use of advertising tools such as the Meta Pixel may constitute “sharing” of personal information for cross-context behavioral advertising, and you have the right to opt out of that sharing. To submit a request, please contact us using the information in Section 14, or use the Global Privacy Control if supported by your browser.

10. Nevada Residents

Nevada law (NRS 603A) permits Nevada residents to opt out of the sale of certain “covered information” to third parties for monetary consideration. We do not currently sell covered information as defined under Nevada law. If this changes, or if you would like to submit a verified request regarding this right, please contact us using the information in Section 14.

11. International Data Transfers

Our Services are operated in the United States, and any personal information you provide is processed and stored in the United States. If you are accessing our Services from outside the United States, including as an international buyer or exporter, you understand that your information will be transferred to and processed in the United States, which may have different data protection laws than your country of residence.

12. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. We may retain certain information for longer periods as required by law or for legitimate business purposes including resolving disputes and enforcing our agreements. If you would like to request deletion of your information, please contact us using the information in Section 14.

13. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

14. Children’s Privacy

Our website and Services are intended for business use by adults and are not directed to children. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately using the information below, and we will take steps to delete it.

15. Third-Party Links

Our website may contain links to third-party websites, including Facebook, Instagram, and Stripe. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.

16. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or Services after any changes constitutes your acceptance of the updated policy.

17. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Next Frontier LLC

Website: wholesalenextfrontier.com

Email: sales@wholesalenextfrontier.com

Mailing Address: 930 E 162nd St, South Holland, IL 60473